I am a highly skilled and creative Public Relations Specialist with a Bachelor of Arts in Public Relations. With a strong background in account management, enrollment and training, and promotions, I have a proven track record of success in developing and executing effective marketing strategies. My expertise in Adobe InDesign, Photoshop, and other design software allows me to create visually appealing materials that captivate audiences. I am a detail-oriented professional with excellent communication and organizational skills, and I thrive in fast-paced environments. I am eager to contribute my talents and drive to a dynamic organization in the field of public relations.
Skills
- Adobe InDesign
- Adobe Photoshop
- Conceptualizing
- Desktop Publishing
- Dreamweaver
- Final Cut Pro
- Mac/PC
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Publisher
- Microsoft Word
- Windows Movie Maker
- Writing/editing press releases
Account Manager, Enrollment and Training Manager
Dec 2017 - Present
Palco, Inc.
- Supervise Enrollment Department for all programs
- Develop new enrollment forms
- Review department quality assurance with regular audits
- Provide internal and external support for all training and communication
- Provide system demos to clients and users
- Create marketing material, training guides, resources, and recordings
Director of Selection and Development
Dec 2015 - Present
Northwestern Mutual
- Recruited 15 financial advisors in the district office
- Interviewed full-time and intern candidates through talent selection process
- Created referral culture in office, getting 25 referrals a month from advisors
- Recruited 20 interns each year from schools in central Arkansas (Harding, Hendrix, OBU, Henderson State, UCA, ASU, UALR, Philander Smith, UAPB)
- Presented Northwestern Mutual and sourced candidates at 20 career fairs each year
Promotions Director
Dec 2014 - Present
Salem Media Group
- Planned and executed two promotional events - Annual Pastors Luncheon and Ladies Night Out Dinner for 200+ guests
- Built and executed marketing plans that identified strong prospects that would initiate sales opportunities - trade shows, pop-up events, on-location radio remotes
- Planned promotional events and presented detailed reviews of results to upper management
- Created social media posts across Instagram, Twitter, and Facebook with over 10,000 followers
Bachelor of Arts in Public Relations
Harding University